The Domain Companies and The Morrow Group Announce New Steakhouse and Seafood Restaurant to Open in South Market in Downtown New Orleans
March 06, 2023

The new restaurant will join notable and new retailers in the lively South Market neighborhood

NEW ORLEANS, LA – The Domain Companies and The Morrow Group announce plans to open Morrow’s Steak & Seafood, a modern, elevated dining experience in Downtown New Orleans in the spring of 2023. The new restaurant from The Morrow Group will find its home at the corner of Julia Street and O’Keefe Avenue within The Standard at South Market. 

Larry Morrow and The Morrow Group, the owner/operators behind Marigny hotspot, Morrow’s and mid-city New Orleans’ Monday Restaurant + Bar, are expanding to the South Market neighborhood with a fourth restaurant to add to their growing dining portfolio. 

“The Morrow Group is eager to bring a modern, elevated dining experience to the heart of New Orleans within South Market in the CBD,” says Larry Morrow, founder and CEO of The Morrow Group. “I love New Orleans and its cuisine, and as a world traveler, I see the opportunity that we have in this market to elevate our restaurant culture to one that is rooted not only in good food, but also a vibrant, sought-after, self-fulfilling experience. This concept will be exactly that. What people have seen from The Morrow Group in the past is only scratching the surface of our overall vision to expand the perception of what it means to dine in New Orleans. We believe this is only the beginning.” 

With a thoughtful ambiance and curated menu, Morrow’s Steak & Seafood will serve elevated classics of New Orleans seafood, prime steaks, soups, salads, and more made from fresh ingredients and sourced from local suppliers. 

“We are thrilled to work with The Morrow Group on the opening of Morrow’s Steak & Seafood at South Market. Larry is a well-established local restauranteur and entrepreneur with a proven track record and brand here in New Orleans that continues to grow.” said Domain CEO Matt Schwartz. “We are excited that we can work together to support that growth.” 

Morrow’s Steak & Seafood will join a thriving retail and food and beverage core in South Market, including Willa Jean and Maypop. South Market’s newest restaurants include Devil Moon Barbecue which opened in February 2023 and a new microbrewery, Brewery Saint X, set to open in March 2023, both within The Odeon at South Market.

In addition to Devil Moon Barbecue and Brewery Saint X, restaurants District All Day Delicious and Tava Indian Street Food opened in 2022 within The Paramount at South Market. Fitness concept, Hype Haus, opened its doors within The Beacon at South Market in January 2023. Also coming in 2023, Thai restaurant, Dahla, tech marketing agency, Alloy, and cosmetic dentistry, Terry Dental Aesthetics. Several other concepts have also submitted and/or signed letters of intent to open within the South Market neighborhood. 

The expansion of retailers in South Market is one way The Domain Companies is setting forth plans to revitalize the neighborhood. With many additional initiatives underway, South Market will continue to be positioned as New Orleans’ most popular food and beverage, retail, and entertainment destinations. 



About The Domain Companies 

Founded in 2004, The Domain Companies is based in New Orleans and New York and specializes in the development and management of unique, mixed-use properties in core urban locations. Domain creates high-quality properties that stand apart through innovative design and exceptional management, enhancing the communities in which they build. Domain’s projects include the new construction and preservation of affordable, mixed-income, and luxury housing; the acquisition and repositioning of distressed housing; historic restoration; brownfield redevelopment; seniors and special needs housing; and hospitality, retail, and commercial development. | @domaincos

About South Market 

The South Market neighborhood encompasses a burgeoning five-block area in the heart of Downtown New Orleans. The first mixed-use, transit-oriented development Downtown, South Market combines luxury apartments with some of the city’s best retailers, restaurants, and entertainment. Once complete, the $500M South Market will include 1,000 luxury apartments and condominiums, 200,000 square feet of retail space including a 40,000sf full-service gourmet grocer (Rouses Market), and 1,300 garage parking spaces. | @southmarketnola

About The Morrow Group 

The Morrow Group is a New Orleans based hospitality group founded by Larry Morrow. The Morrow Group’s portfolio includes Morrow’s in the Marigny, Monday in MidCity, Sun Chong in the French Quarter, and now Morrow’s Steak and Seafood in New Orleans’ Central Business District.


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