South Market Announces New Spring 2019 Retail Openings
January 15, 2019
The booming Downtown area will welcome Starbucks, Fidelity Bank, Eustis Mortgage, and Aqua S in spring 2019.

New Orleans, LA The Domain Companies is excited to welcome several new food/drink and financial services retailers to the rapidly-growing South Market neighborhood. Spring 2019 will include the opening of Starbucks, Fidelity Bank, Eustis Mortgage, and Aqua S soft serve ice cream. These neighborhood additions contribute to the culmination of nearly 10 years of continued work and over $500M investment in Louisiana’s first mixed-use, transit-oriented development.

Starbucks coffee bar and Aqua S soft serve café will open inside The Beacon at 1000 Girod Street, joining a well-rounded selection of South Market food and beverage experiences including established favorites like Willa Jean, Company Burger, and Maypop.

Starbucks will feature an immersive coffee space, with both standard and rare brew selections as well as considerable lounging options for visitors. Australian soft serve establishment Aqua S will offer gourmet ice cream concoctions at its first shop in the Southeast, making the South Market location its second in the United States.

“We’re excited to introduce our signature soft serve options to South Market,” says Jordan Le, Franchisee and Owner of New Orleans’ first Aqua S soft serve café. “Aqua S will offer flavorful build-your-own treat options with distinct toppings not available at your typical ice cream shop. Bringing something unique to a city with such a rich culinary history is really special to us.”

Starbucks and Aqua S join chef Akhtar Nawab’s recently-announced Mexican-inspired eatery (name TBA), set to open in March 2019, and two financial services establishments located within The Standard at 1001 Julia Street. Fidelity Bank celebrated its grand opening on December 31st and is now open to provide their full array of personalized banking services to the community. Eustis Mortgage, Downtown since 1956, will open later this spring.

“Eustis Mortgage has always set itself apart from the competition by staying true to our values and exceeding customer expectations,” says Kate deKay, Chief Executive Officer of Eustis Mortgage. “We’re fortunate that we can continue offering top-notch service to valued clients in a convenient location. This versatile space will be a great next step after over 60 years in Downtown New Orleans.”

These establishments will open their doors as New Orleans introduces residential, hospitality, cultural, business, and educational additions throughout the city. In 2018, Domain announced the financing and commencement of construction of The Odeon at South Market, a $106M mixed-use project at 1100 Girod Street. The 29-story apartment building will join The Paramount and The Beacon rental residences, The Standard luxury condominiums, and The Park garage in South Market.



About South Market

South Market encompasses a burgeoning five-block area in the heart of Downtown New Orleans. The first mixed-use, transit-oriented development Downtown, South Market combines luxury apartments with some of the city’s best retailers, restaurants, and entertainment venues including the nearby Ace Hotel. Once complete, the $500M South Market will include 1,000 luxury apartments and condominiums, 200,000 square feet of retail space including a 40,000sf full-service gourmet grocer (Rouses Market), and 1,300 garage parking spaces.

About The Domain Companies

Founded in 2004, The Domain Companies is based in New Orleans and New York and specializes in the development and management of unique, mixed-use properties in core urban locations. Domain creates high-quality properties that stand apart through innovative design and exceptional management, enhancing the communities in which they build. Domain’s projects include the new construction and preservation of affordable, mixed-income, and luxury housing; the acquisition and repositioning of distressed housing; historic restoration; brownfield redevelopment; seniors and special needs housing; and hospitality, retail, and commercial development.


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